This approach allows you to achieve SCALABILITY while retaining much of the impact you’d get from delivering live workshops. It also allows you to create a private COMMUNITY of your most loyal fans – and they can keep using the social network after the course is over. Finally, it MONETIZES experiences, not content – which can’t be pirated.
These benefits mean that you can reach a much greater audience than possible via live events, but create the kind of change and impact with your customers that isn’t possible through traditional content.
Scalability is inherent in the automation of course distribution. This means you don’t need to repeat the effort yourself or train others to deliver your message for you.
At the same time you can build a community with your loyal fans by interacting with them at the level you choose in the social network. This provides them with a “higher touch” interaction compared to traditional content and allows you to manage your time and effort. You can also enable graduates of your program to function as mentors inside the network or delegate members of your team to interact with students on your behalf.
Finally, because the content isn’t the only value proposition to the consumer, you can monetize by focusing on memberships instead of just content subscriptions. You can also provide one-on-one video conference coaching, gather direct survey information from users that is relevant to your next project, or even sell your books and media directly to students at preferred prices.