our business model

how our business relationship will work

our business model

Recognizing that you, as the author and expert, are critical to the success of these programs, our model is a simple revenue share with no upfront fees. We license your content from you, so you retain all your copyrights. We’ll assist you in growing your sales through marketing, search engine optimization (SEO) and public relations support. This model means our goals and rewards are aligned – so we work together to build the best experiences for your students.

Unlike traditional publishers, where you might get a 15% royalty on the sale of individual books, we seek a more partnership-style relationship with our authors. Unlike traditional software platform providers, there is no upfront software or user license costs to you, so the “start up” cost for your program is low. And, on top of this, we contribute time and effort in the design your course by editing existing content and production of new material.

Consumer pricing is typically determined at levels similar to live workshops and seminars (as opposed to $10 books). But since our courses are typically spread over several weeks – rather than a single weekend – consumers will feel they derive much more value from the experience. At the same time, the amount of work on your part is less than with live sessions, so it creates a win-win value proposition for all parties involved.

Further, unlike some traditional publishing, you retain the copyright to your content since we license it from you. You get the additional benefit of seeing user generated content which can then be incorporated in your next book or workshop. Being able to share the way your lessons are absorbed by previous students will make new content you create even richer.

Finally, we recognize that we are building a brand based on you, the author, so our team will work to maximize SEO results for our learning experience on the web while supporting you in your PR and marketing efforts.

In this way, we seek real partnerships with our authors and experts, rather than an arm’s length relationship. Each course is, in essence, a venture in itself. We’re here to guide and support you.

To find out how to get started, contact us so we can begin creating your learning experience today!

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